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With reference to marketing era, we have come to the era of customer satisfaction where continuous interaction with and feedback of customers play a vital role. This information (interaction log and feedback) grows with growing sales and number of customers. It is becoming important to log various conversations, contact details, requirements, promised services/supports/discounts etc. to serve the customers better and hence earn their satisfaction which ultimately leads to better sales and profits. ...

Tags: crm

Categories

CRM-Customer Relationship Management

Why: taking an enterprise change management view of the department or organisation looks to answer the fundamental question:

What is happening in my organisation right now?

Business Enterprise Change Management takes a pragmatic and holistic view across the entire spectrum of the organisation (or department) from 3 key areas:

People
Process
Technology

Benefits include:

1. practical, business focused & oriented ...

Tags: itil, itsm

Categories

Enterprise Architecture , ITIL & ITSM , UML, BPMN , Architecture related Business Opportunities , Architecture Trends & Surveys , Application & Product Lifecycle Management , CRM-Customer Relationship Management , Architecture Roles & Responsibilites

Originally Posted by VRGultom

The CRM users are the business user
so you have to measure from their side.
If they are satisfied and got advantages from the CRM system, that's mean you have succeeded in CRM implementation...at least for the current time
So, it is important for you to work together with business user and define the the business process to generate good system that will be used by them

Usually CRM at least have these features:
1. Sales record
2. Project Implementation

...

Tags: crm, software architecture

Categories

Software Architecture , CRM-Customer Relationship Management

In my last blog entry, I spoke about the "enterprise" vs. the "ecosystem" and some of the technology that has enabled this. But there are also business drivers that are pushing companies in this direction as well.

As companies enter the age of digital marketing, evaluation of "green" products, advanced CRM, complex analytics, and a myriad of new enterprises that focus on a microsegment of the market, executive leadership is beginning to realize that a focus on point to point direct ...

Tags: ecosystem, enterprise

Categories

Enterprise Architecture , CRM-Customer Relationship Management