VRGultom

  1. How could we measure the success of a CRM project?

    by , 28th November 2010 at 08:04 PM
    Quote Originally Posted by VRGultom View Post
    The CRM users are the business user
    so you have to measure from their side.
    If they are satisfied and got advantages from the CRM system, that's mean you have succeeded in CRM implementation...at least for the current time
    So, it is important for you to work together with business user and define the the business process to generate good system that will be used by them

    Usually CRM at least have these features:
    1. Sales record
    2. Project Implementation
    ...
  2. What does the term "Business Intelligence" mean to you?

    by , 24th July 2010 at 09:32 AM
    Quote Originally Posted by VRGultom View Post
    Business Intelligence is a process to collect data from many sources and generate information based on the data and present the information to the correct person at a correct time.

    Application Intelligence is an application to help automate that process.
    the application must has data storage to store the data come from some data sources, and must has capability to load the data automatically (ETL), process the business rule and generate the information automatically based
    ...
  3. Do you think Business Intelligence is too expensive?

    by , 24th July 2010 at 09:12 AM
    Quote Originally Posted by VRGultom View Post
    Business Intelligence implementation is:
    too expensive if user don't know how to use it
    too expensive if you don't reach the goal of BI implementation in your organization
    too expensive if you don't know how to present information, generated by BI, to the right user
    too expensive if you don't know what information should be presented to certain level management
    too expensive if information provided does not accurate

    cheap if the information presented
    ...