Jason Bloomberg, Senior Analyst at ZapThink LLC explains the benefits of SOA in terms of access to information across the enterprise, competitive advantage, cost reduction and increased agility. Learn how you can benefit from SOA by attending the UK SOA Architect Summit on 9th September, 2009 at Mercedes Benz World, Weybridge: www.ibm.com/software/uk/itsolutions/soa/soa-summit /?ca=soa_architect_promo&me=w&*met=socmed& amp;re=youtube